UEFA Women’s EURO 2025: Virtual Sets for BBC and ITV Coverage

As well as creating the brand new virtual studio set for the BBC’s tournament coverage, we’re also the original designers behind the virtual set being used by ITV.
UEFA Women’s EURO 2025: Virtual Sets for BBC and ITV Coverage
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While the BBC studio is a fresh design tailored specifically for the event, ITV’s virtual environment is a smart evolution of the flexible set we originally designed for them in 2023.

The ITV Sport virtual set we originally created in 2023 featuring updated graphics for the UEFA Womens Euros 2025

The ITV set was always intended to be adaptable — capable of reflecting different sports and themes through interchangeable graphics and branding. For EURO 2025, this modular approach has paid off. The set has been refreshed and updated with new tournament-specific graphics, maintaining its familiar spatial structure while feeling current and relevant for the championship.

For coverage of the UEFA Womens Euros 2025, the ITV Sport virtual set created by Lightwell and BK Design, incorporates updated graphics panels and AR by Moov

Congratulations to Moov, who have delivered the updated graphics for ITV’s EURO 2025 presentation. It’s great to see our original design continuing to serve so effectively in a live broadcast environment, and we're thrilled to see it reimagined for this major sporting event.

With both BBC and ITV choosing to base their UEFA Women’s EURO 2025 coverage in virtual studios, we’re delighted to see our design work helping bring the tournament to life for viewers across the UK.

You can read more about the original ITV Sport virtual set here: ITV Sport Virtual Set