SERVICES
Lightwell designs and builds virtual production environments for live broadcast - from flagship sports programmes and global events to daily news output and corporate production. Every project begins with design, and every design begins with a specific brief covering a clients ambitions for the production, the studio, the technology, and what the audience will see on screen.
Virtual Sets
A virtual set is a fully realised environment - architecture, materiality, lighting, exterior views, day and night states - designed to exist convincingly around presenters and talent in a studio. Lightwell designs virtual sets from scratch, to the specific spatial and technical requirements of each production.
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Digital Backdrops
Not every production requires a tracked virtual set. Digital backdrops are pre-rendered animated environments - carefully designed video loops delivered to large LED screens - that create a convincing illusion of depth and space behind presenters without the requirement for tracking or real-time engine performance.
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Consultancy
Not every commission results in a finished virtual set. Some of the most valuable work Lightwell does happens earlier in the process - helping broadcasters and production teams understand what is possible, what is appropriate for their studio and budget, and how to specify and procure the right solution.
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Lightwell designs virtual sets and virtual production environments for major broadcasters and global sporting events. Combining architectural design thinking with deep technical fluency, we create environments that are visually compelling, editorially flexible, and built to perform live. Clients include BBC, ITV, CNA, Bloomberg, Sky, and Discovery.
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