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The Brief
The set had to feel genuinely rooted in the host nation Switzerland, work across pre-game build-up, half-time analysis, and post-match wrap-ups, and integrate seamlessly with BBC Sport's existing greenscreen facility at MediaCity in Salford. It also needed to reflect the tournament's visual identity, support multiple presenter positions, and operate flexibly across a full day/night lighting range.
The Design Concept
We placed the studio high in the Swiss Alps, inside a contemporary timber pavilion overlooking Lake Lucerne. The structure combines warm timber beams, open glazing, and soft interior lighting - natural materials that give the space a grounded, tactile quality while remaining crisp and modern. The surrounding alpine landscape shifts in light and mood: daytime, golden hour, and night-time versions were all built and available to the production team, giving them editorial flexibility to match the atmosphere of each broadcast moment.
A key design detail connects the set directly to the tournament's visual identity: the light-blue lightbox positioned above the presenters' seated area draws its colour from UEFA's brand palette, while its shape is derived from the tournament logo itself - a form made up of ring segments. It's the kind of detail that viewers may never consciously notice, but which gives the set a coherence and intentionality that you feel.
Multiple Presenter Positions
One of the strengths of virtual production is spatial freedom. As well as the main studio position inside the pavilion, we created an exterior position that places presenters in front of the structure with the lake and mountains behind them - a few metres of physical movement in Salford translating into a completely different visual world on screen. A jib camera provided the most dynamic shots, including a high aerial view that reveals the full sweep of the lake and mountains. The opening piece-to-camera on the first broadcast used a sunset shot over Lake Lucerne - a moment that set the tone for the entire tournament's coverage.
Technical Delivery
The set was built in Unreal Engine 5.4 and powered by Viz 5, with precise camera tracking enabling the real-time compositing of presenters into the virtual environment. The physical studio elements - desk, chairs, and mat - were assembled and tested at MediaCity using poseable mannequins (known on set as Kylie and Jason) before broadcast. The production ran across the full tournament schedule, covering every group stage match through to the final.
The Result
Winning the pitch was just the beginning. What followed was a studio that feels authentic and aspirational - anchored in Switzerland, responsive to the rhythm of the tournament, and flexible enough to serve every editorial moment from breaking news to in-depth analysis. It's another example of how virtual production, when design-led, can deliver experiences that are visually rich, emotionally resonant, and editorially sharp.
Client
Sunset + Vine for BBC Sport
Design
Jim Mann, Lightwell
Toby Kalitowski
Studio Integration
BBC Sport
Realtime Engine
Unreal Engine 5.4
Powered by
Viz 5






