Sky Sports News Backdrop Extensions Added to Website

The studio perimeter was lined with lightboxes, and we created high-resolution imagery that transformed them into a crisp, modern architectural environment. This method doesn’t involve 3D rendering in real time — instead, it relies on carefully crafted perspective, lighting, and detailing to give the illusion of genuine depth.

While the technique is different from our virtual sets, it still depends on the same innate sense of space, volume, and architectural composition. The result was a seamless extension of the physical set, creating the impression of a much larger studio while remaining cost-effective and brand-consistent.

You can view the full case study here.