Consultancy
Not every commission results in a finished virtual set. Some of the most valuable work Lightwell does happens earlier in the process - helping broadcasters and production teams understand what is possible, what is appropriate for their studio and budget, and how to specify and procure the right solution.
Design and Set Design
Concept development, spatial design, and visual direction for virtual production environments - including productions where the build itself is handled by others. Lightwell brings the same architectural rigour to consultancy commissions as to full design and delivery projects.

Studio and Camera Pre-Visualisation
Before a studio is built or a camera system is specified, Pre-Viz allows productions to understand exactly how a virtual environment will behave in a given space. Camera angles and blocking, presenter positions, virtual geometry, and lighting can be rigorously tested and refined, removing uncertainty and eliminating risk before significant investment is committed.

Studio Specifications
Defining the technical requirements for a virtual production studio (camera systems, tracking infrastructure, rendering platforms, and studio configuration) in a way that is grounded in real design intent rather than generic technical criteria. The result is a specification that serves the creative ambition of the production, not just the procurement process. Lightwell can also advise on whether a proposed studio space will physically work for a given production - assessing dimensions, ceiling heights, lighting conditions, and spatial constraints before significant investment is committed. For clients who are still weighing their options, we can help determine which approach is best suited to their needs, and whether a particular setup will actually deliver what they are hoping for. It is the kind of early-stage guidance that can save considerable time, money, and disappointment further down the line.

Experience, creativity, dependability
What sets Lightwell apart is the accumulated experience of designing for live broadcast across more than two decades, combining creative rigour and innovation with a track record of delivering reliably and consistently on productions where failure is not an option. The technology changes. Those qualities don't.



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Digital Backdrops

Not every production requires a tracked virtual set. Digital backdrops are pre-rendered animated environments - carefully designed video loops delivered to large LED screens - that create a convincing illusion of depth and space behind presenters without the requirement for tracking or real-time engine performance.
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Virtual Sets

A virtual set is a fully realised environment - architecture, materiality, lighting, exterior views, day and night states - designed to exist convincingly around presenters and talent in a studio. Lightwell designs virtual sets from scratch, to the specific spatial and technical requirements of each production.
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Other Services