MUTV Thursday Focus - A Virtual Set For A Budget Conscious Production

For Thursday Focus, the creative brief called for a domestic front room belonging to the ultimate Manchester United supporter. We set out to create a warm, lived-in space layered with the history, pride, and passion of the club. The walls were lined with portraits of legendary United players, each an icon in the club’s story, and the shelves displayed detailed models of the many trophies won over the decades. Every design choice was made to reflect authenticity—some items appearing slightly worn, as if they’d been proudly displayed for years.

This project showcased how virtual studio technology can blend broadcast professionalism with themed, immersive storytelling. The design allowed MUTV to switch effortlessly between different programme styles, maintaining brand consistency while creating unique visual identities for each show.

Client

MUTV

Design

Lightwell

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