ITV News Virtual Sets

Originally launched in 2013, this virtual set proved to be evergreen and adaptable. The studio's physical desk and rostra, is immersed within a virtual atrium interior, with deeper control room spaces along it's perimeter.

The project pre-dates the advent of real‑time engines such as Unreal Engine. To achieve both high visual fidelity and strong performance, we developed an innovative approach to building the scene, combining camera reprojection with fully pre‑rendered lighting, shadows, and materials embedded directly into the textures mapped onto the geometry.

The original design evolved through multiple updates and refinements, including the addition of upper and lower levels to support changing show formats and major events such as national elections. Its final broadcast as a virtual set came in January 2026, marking 13 years of continuous use. The design proved so successful that the model has since been repurposed to create the loops now running on the video walls of the new ITV News studio, which unfortunately is not equipped for virtual production. It is important to clarify that the repurposing of the model was carried out by another company, not by us.

Client

ITN/ITV News

Virtual Set Design

Jim Mann

Studio Integration

ITN

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